Service

UX

UI

Branding

Logo

Year

2023

Client

CDL DNA

Project

CDL DNA is a digital platform that connects truck drivers with job opportunities and helps trucking companies find qualified candidates — faster and more efficiently.

The main challenge in this market is fragmentation. Drivers and companies are forced to navigate scattered job boards, manual screening, and slow communication, which leads to missed opportunities, higher hiring costs, and long vacancy periods.

CDL DNA brings the entire recruitment flow into a single, streamlined system. The platform simplifies candidate discovery, matching, and communication, allowing both sides to focus on what matters: finding the right fit and getting to work faster.

Alongside the platform, I designed the full visual identity — including logo, branding, website, and core product experience — to ensure the brand feels trustworthy, clear, and professional across all touchpoints.

By turning a complex recruitment process into a structured and intuitive experience, CDL DNA helps the transportation industry operate with greater speed, transparency, and confidence.

CDL DNA

CDL DNA

Better digital products by design