Krylati is a children’s café and pastry shop in Kyiv, created to attract families and build a strong, memorable brand experience for young visitors.

The main challenge was balancing the café’s vibrant, colorful interior with a visual identity that would feel clean, modern, and easy to recognize. We solved this with a minimalist, monochrome logo that brings visual balance while remaining highly adaptable across different touchpoints.

The logo features stylized wings framing the name — a direct reference to the brand’s meaning (“Krylati” means “winged”) and a symbol of imagination, lightness, and play. Multiple logo variations were developed to support everything from signage to packaging and digital use.

To further strengthen emotional connection with children, we created a set of cupcake mascots — friendly characters that bring the pastry concept to life and make the brand instantly approachable and engaging for young visitors.