Vika Svensson is a Swedish brand offering modern smokeless nicotine products as an alternative to traditional smoking.

The main challenge was to create a distinctive and trustworthy e-commerce experience in a highly competitive market while clearly communicating the brand’s modern positioning and product quality.

The website design is built around a bold, futuristic visual language aligned with the brand’s colour system. A key focus was using the full screen space effectively — creating strong visual impact without overwhelming the user — and guiding visitors smoothly from product discovery to purchase.

The result is an engaging, high-conversion online store that reinforces the brand’s identity, supports business growth, and delivers a confident, contemporary shopping experience for its target audience.

Personal note: While I personally do not support smoking or the use of harmful substances, this project was approached strictly from a design and digital product perspective.