Lendi s a Ukrainian beauty brand that quickly gained recognition among professional makeup artists in a highly competitive market.

The key challenge was differentiation. The brand needed a clear, memorable identity that would stand out on crowded shelves, communicate product quality, and scale across packaging, digital channels, and physical retail environments.

I developed a distinctive logo and complete brand identity for Lendi, followed by a full set of design solutions for product packaging and brand touchpoints. The result is a unified visual language that remains consistent across contexts while staying flexible enough to support new product lines and market expansion.

Grounded in functional design principles and tailored for both local and international audiences, the brand system helps Lendi communicate professionalism, trust, and modern beauty values — supporting long-term growth and market recognition.