Tissot is one of the world’s leading watch brands, with a global presence across more than 150 countries and annual sales exceeding one million watches.

The key challenge of the project was translating a heritage luxury brand into a modern digital experience that preserves trust, precision, and premium perception while meeting the expectations of today’s online audience.

The website design focuses on clarity, product storytelling, and brand consistency — ensuring that every interaction reflects Tissot’s values of craftsmanship, reliability, and innovation.

The resulting digital presence strengthens brand positioning, supports global sales, and delivers a refined customer experience that aligns with the company’s international scale and reputation.